Use Formulation to Expand Your Brand

Use Formulation to Expand Your Brand

Opportunities Open Up with Modified or Created Formulas Many of the most financially successful product releases have come from the modification of existing products. Creating an entirely new product costs much more than refining an existing one. Take shampoo for...
The Eco-Friendly Hotel Amenities Trend

The Eco-Friendly Hotel Amenities Trend

Eco-friendly hotel amenities are the latest trend in the reduce-reuse-recycle movement. The green movement has been in full swing now for over two decades and continues to evolve. The trend re-identifies itself in new ways including consumer refill stations throughout...
Use Package Design to Expand Your Brand

Use Package Design to Expand Your Brand

The smell, the feel and the atmosphere, as guests enter a hotel, are the first things to hit their senses. Hotel amenities package design opens the door for new formulations to enter the scene. It’s become a way for hotel brands to differentiate themselves in an...